In this interview by Polygon, Jeremiah Slaczka takes readers through 5th Cell’s game development process and discusses the challenges of designing a launch title. Scribblenauts Unlimited may be one of the most exciting games for the Wii U.

Wesley Fenlon:

For 5th Cell, this is new. Though the studio has been developing games for nearly 10 years, Scribblenauts Unlimited represents a trio of intimidating milestones. It’s the first launch title 5th Cell has created, meaning it’s the first time it’s dealt with the headaches and unknowns of pre-release hardware. It’s 5th Cell’s first major console release, in fact: the developer has never shipped a game on a disc. Scariest of all, Scribblenauts Unlimited isn’t just a Wii U game — it’s launching simultaneously on Wii U and 3DS and hitting PC a mere week later.

Listening to Creative Director Jeremiah Slaczka describe the development process, though, those milestones sound more exciting than frightening. And if the Wii U hadn’t come along, Scribblenauts Unlimited may have been a dramatically different game. If it existed at all.